The information and analytical department of the organization is engaged in promoting the ideas and initiatives of ANO "Alashara". The key channel is the alashara.org website and social media accounts. The news feed of the site has more than 1,000 informational notes, dozens of publicist materials. The electronic library contains more than a hundred books, and the film library contains more than 150 movies, cartoons, stories, performances and other video materials. For those who want to learn the Abaza language, a language course of 80 lessons is available (including a video format).
Another format of information work is the release of the "Alashara" newspaper. It is published in Russian quarterly with a circulation of 6,000 copies. Electronic editions are also available in Turkish. The digest "Country of Abaza" is published annually - a collection of articles on the cultural life of the people of Abaza in six languages. Four times a year, a children's magazine "ШыйачIва" ("Morning Star") is published in Abaza and Russian.
As part of cooperation with journalists, stories and articles about the events and initiatives of "Alashara" are regularly published in local, regional and federal media.